PINC FEST
PINC Experience is the SXSW of the Sarasota area, and occurs every year to bring people together to hear from a variety of speakers. This year, the organizers decided to try something new with the COVID-19 breakout restricting indoor events. The result was PINC Fest 2022, an outdoor 3-day event held in the Rosemary Art and Design District in Sarasota.
Each year, select students from Ringling College are asked to work with the College’s Design Center to design PINC Experience, and this year, I was invited to work on the Festival. It was a great learning experience creating motion graphics for an outdoor festival rather than another screen, and my partners were amazing to work with throughout!
Winner of 2023 Gold ADDY and Judges Choice
FINAL ANIMATIONS
WE WANTED TO EMPHASIZE THE BOLD AND SIMPLISTIC COLOR PALETTE THOUGHOUT THE ANIMATIONS
INITIAL DESIGNS
CONVERGENCE
OUR FIRST IDEAS WERE TO HAVE MANDELA TYPES OF SHAPES AND INCOROPORATE IMAGERY FROM THE CITY INTO IT. WE LATER ENDED UP SIMPLYFYING AND STICKING TO THE BOLD APPROACH.WE ALSO use kaleidoscope designs to showcase different elements of Sarasota and the Rosemary district, celebrating the area and it’s beauty all at once! With this direction comes a ton of variety with the many ways to crop different assets on posters, banners, and more. Here, we showed two examples of kaleidoscopes, one with individual elements kit bashed together and the other with pattern designs of architecture spread out.
UNITY
We wanted to look at juxtaposing everyday life with the different elements of the PINC brand, that being People, Ideas, Nature, and Creativity. Some designs hone in on the Sarasota lifestyle very closely while others branch out from that to be more playful and inviting. It being the first PINC Fest, we wanted something new and different for people to feel excited to attend.
